Adam Hansen: Beyond Innovation

As a new product and innovation professional, Adam Hansen has always believed in the power of possibility – accepting new approaches, questioning conventional wisdom, and being open to anything. This impulse led him to a career in developing new products for innovative companies such as Mars, Melaleuca and American Harvest, before joining the innovation firm, Ideas To Go, in 2001. Now as a facilitator, Adam is passionate about helping clients understand their own possibilities—even beyond the scope of their projects—so they take the innovative energy and momentum they gained at ITG back to their own organizations. Adam is the co-author of Outsmart Your Instincts – How The Behavioral Innovation™ Approach Drives Your Company Forward, which explores the intersection of behavioral science and innovation, revealing simple ways to get past the nonconscious cognitive biases that make innovation unnecessarily difficult. Adam’s path to innovation process started with an MBA in product management from Indiana University. He also cultivated his passion for New Product Development on the board of the Product Development & Management Association and serving as a volunteer innovation advisor for the National HIV Clinicians’ Network at UCSF.   Links Adam Hansen: https://www.linkedin.com/in/adhansen/ “Outsmart Your Instincts”: https://www.amazon.com/Outsmart-Your-Instincts-Behavioral-Innovation/dp/0997384506 M&M Mars: https://marschocolate.com/ Ideas to Go: https://www.ideastogo.com/ Metacognition: https://en.wikipedia.org/wiki/Metacognition Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit?usp=sharing Teresa Amabile, PhD “Brilliant but Cruel”: https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6409 “Yes, and…”: https://bigthink.com/experts-corner/why-yes-and-might-be-the-most-valuable-phrase-in-business Viktor Frankl: https://en.wikipedia.org/wiki/Viktor_Frankl Kurt Lewin: https://en.wikipedia.org/wiki/Kurt_Lewin Johan Huizinga: https://en.wikipedia.org/wiki/Johan_Huizinga Homo Ludens/The Playful Ape: https://en.wikipedia.org/wiki/Homo_Ludens System 1 / System 2 Thinking: https://en.wikipedia.org/wiki/Thinking,_Fast_and_Slow Assumption Busting: https://www.ideastogo.com/articles-on-innovation/assumption-busting-with-ikea Functional Fixedness: https://en.wikipedia.org/wiki/Functional_fixedness Conformity: https://en.wikipedia.org/wiki/Conformity Progress Principle: https://www.hbs.edu/faculty/Pages/item.aspx?num=40692 Blood Harmony: https://www.deseret.com/1999/6/10/19449890/sibling-harmony-br-family-members-often-have-tight-vocal-harmony Hammond Organ: https://en.wikipedia.org/wiki/Hammond_organ Leslie Speaker: https://en.wikipedia.org/wiki/Leslie_speaker Rap: https://en.wikipedia.org/wiki/Rapping Rock n Roll: https://en.wikipedia.org/wiki/Rock_and_roll Major Third Chord: https://en.wikipedia.org/wiki/Third_(chord) Major Ninth: https://en.wikipedia.org/wiki/Ninth Two-Seventh Resolving to Five: https://www.hearandplay.com/main/resolve-dominant-seventh-chords Linnea Gandhi episode: https://behavioralgrooves.com/episode/linnea-gandhi-crushing-on-statistics/ John Sweeney episode: https://behavioralgrooves.com/episode/john-sweeney-everything-is-a-story/ NY Times – Overcoming Your Negativity Bias:  https://dealbook.nytimes.com/2013/06/14/overcoming-your-negativity-bias/ John Cacioppo: https://www.psychologytoday.com/us/articles/200306/our-brains-negative-bias Homo Ludens, by Johan Huizinga: https://en.wikipedia.org/wiki/Homo_Ludens    Musical Links Iron Butterfly “In A Gadda Da Vida”: https://www.youtube.com/watch?v=UIVe-rZBcm4 Deep Purple “Smoke on the Water”: https://www.youtube.com/watch?v=zUwEIt9ez7M Doobie Brothers “China Grove”: https://www.youtube.com/watch?v=udSHItTjWyQ Steely Dan “Don’t Take Me Alive”: https://www.youtube.com/watch?v=3gV1sxB8TxI Monkees “Pleasant Valley Sunday”: https://www.youtube.com/watch?v=sUzs5dlLrm0 The Thorns “Among the Living”: https://www.youtu