Desires and Tradeoffs: What Do You Want Your Business to "Do?"

Business owners have a variety of reasons for starting and then continuing to operate their business. For many, it's to make money, or to make more money. Or, perhaps it's the security that comes with being your own boss. The desires that drive business owners can change and evolve, too. Some people endeavor to solve complex challenges, or to move the needle on a large industry or societal problem. Whatever the reason, Mark and Jesse argue that business owners need to be in touch with their reasons for owning the business, and continuing to own it, or risk falling prey to the three lies about cash discussed in the previous episode.     Mark Butler CFO https://markbutler.com   You Need a Budget https://www.youneedabudget.com