Michelle Garcia Dorminey VP of Consumer Experience Strategy at TruCar talks CX Strategy

Want to know how to connect CX and Strategy in a way that creates value for your company?Michelle Garcia Dorminey is Vice President of Consumer Experience Strategy at TrueCar, Inc., a company dedicated to making shopping for a car uplifting.  Michelle's role is unique, however, I am seeing a lot more companies combine experience and strategy, and Michelle's perspective was fascinating; too many lessons to list for the classical CX Leader to take away (or the smart-minded CEO).In this episode, Michelle and I cover:Her role focused on Consumer Experience Strategy and how that differs from other CX Strategy functionsHow Michelle approaches strategy and her advice for newcomers to strategy developmentHow she is using Strategyzer, Lean Startup and Design Thinking methods to achieve success for the businessMichelle's perspective on connecting strategy with tactics and partnering with stakeholders across TrueCarHer view on the future of CX and how the CX leader's role might evolveNot only is this already one of my favorite episodes, I stated as much on the show! Super interesting and grateful to have had Michelle join us on the podcast!