Jill Castilla on Bank Innovation, Fighting Complacency and the Battle for Relevance

Jill Castilla, the president and CEO of Citizens Bank of Edmond in Oklahoma, talks about the different ways her $354 million-asset bank has expanded its reach and stays relevant, including launching a new niche lending platform designed to help veterans get mortgages. She also discusses staffing challenges, why her bank launched a music festival and the biggest issues facing the industry.