87. Baking it Down - Like Know Trust Sell

There's a recipe that helps increase sales without decreasing dollars - but it may require some deconstruction of self-made roadblocks. 🤔 "Heather - are you gonna make me get in front of a camera?" You know me so well. But yes - yes, I'm going to encourage you to step your adorable little buns in front of an iPhone, smile, and let the world know just how likable you really are.First Up - 😍 LikabilityThe first step in this three-part sales funnel - being likable. But how, you ask? It requires being relatable - and a cheat code for being relatable is letting people see you - 🤳 yep, stepping into the limelight. Your cookies are awesome - but I don't know a cookie - however, I can know you - I can know that you're local, that you have kiddos, that you struggle with finding entertainment for said kiddos, that you're military or that you're workin' a side hustle! Listen - humans love to see other humans. Check out this heatmap on a Dolce and Gabbana ad - the eyes tracked Scarlett's face, not the product. 📸 Along with steppin' in front of the paparazzi (even if the paparazzi happens to be your iPhone on a tripod), try these methods of becoming the most likable baker in your area:Meet the Baker Post - try posting this once a quarter - even if it feels repetitive, most people don't see your posts due to the algo. Try a "Five things you didn't know about me - don't judge me for number 4!" to pull your audience in.Bakery Photoshoot - say CHEESE! These types of photoshoots are "likable" content gold mines! Reels with Your Face - do a dry run! Practicing in front of a mirror or in a private Live will make this feel more natural.Next Up - 🧠  KnowOkay - we like you. We love your face, your brand, your brand photoshoot, and your relatable posts - now we need to know about what you sell, how you sell it, and how I can get ahold of it (we retooled this one a bit). Answer the questions Who, What, Where, When, Why, and How. 🤔 What's for sale?🤔 How do I buy it from you? 🤔 Where are you located? 🤔 Are you taking orders right now?🤔 How can I give you my money?You can be the most likable person in the world, but if you make it too hard to give you my money, I'm going to be lookin' for another less relatable but easier-to-pay baker. Pairing likability with spend-ability makes a match made in moolah heaven. Keep the funnel short here and you'll see a much larger bank account. Last up - ❤️ Trust Ah - trust. It'll make or break you and you won't even see it coming. When your customer makes a purchase, they wanna know that if things go south, you won't gho-st. Or that you're on their side vs on the opposite side of the boxing ring. Maintaining a trust-first brand above all else will make clients feel safer when parting with their hard-earned cash. How to present a trustworthy brand? Here are a few tips of the trust trade:Have your refund policies visible and favorable for the client. The average return per year in SCM? .5 orders - yes, ONE HALF of an order per year.Offer a 100% money-back guarantee. I know, I know - the "refund twins" strike again - but consider the peace of mind your audience will have knowing that if they're not happy - they'll still be happy. I'd happily throw cash money your way.Have an extensive FAQ section. Trust = communication. Having questions answered and repeatedly accessible lets people know that they're in safe, sugary hands.

Om Podcasten

👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?) 🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses. 🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing). 💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week! 🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time). 👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday. 📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode. 🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there. Our promises to you: 1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life. 2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes! 3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree. 4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen. Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!