84. Baking it Down - The Winner Is + Crazy Christmas Cookie Schedules

🎁 Chrazy Christmas Cookie SchedulesFirst - let's announce the winner of the SCM Second Boo-thday Bash! Thanks to all who entered - you guys are awesome, and I can't believe we get to work with you in growing our businesses by makin' dough making dough! ️🎉 Congrats to Daniell Bartolo! ️🎉So awesome, awesome, awesome. Thanks to all who participated and each and every one of ya who make this group what it is. And if you're bummed you didn't snag you an Eddie, you still can along with some STELLAR Black Friday deals in the 2022 Vendy Blendy!And now - let's talk Advent Calendars LoL. Here's the #podcastpoll results from over 1,000 members on whether or not they'll be selling Advent Calendars this year:️🚫 79% will NOT be selling advent calendars✅ 21% will be selling advent calendars More marketing nuggets (also, I'd like to apologize about the podcast this week - we were a bit all over the place 😅). The holidays are upon us! Halloween is less than a week away, Thanksgiving is in just over three weeks, and then the cookie Super Bowl - Christmas - isn't far behind.So what do? Here's our hot take: plan ahead - like as in, right now. You're going to want to plan ahead so you're not "standing by the oven by Christmas lights" later this month. You know I love me some quotes. "Failing to plan is planning to fail." So - let's plan. Here's where we'd start:🎁 Assess what packaging you can use from last year. Remember - saving money means making money. If you have packaging options left over from last year, clear out the closets! Sell that stuff before you order more holiday-themed packaging.📦 Order your packaging now. If you find that your packaging closet is lacking, order it now, don't wait. Miss Cookie Packaging has some of the cutest packagings and unfortunately, everyone knows it. She often sells out.📸 Cutters? Reuse what you got. Cutter shopping is a blast - and if you're runnin' low, then definitely stock up, but if you can use what you used for last year's offerings, then you can pocket more of that cold hard cash in the form of fewer purchased and hopefully reusable photos. 📆 Nail down your schedule now. Figure out pick-up dates, custom cut-offs, class dates, etc. Have it all written down - and make them 🩸 blood dates - immovable unless by an act of God Almighty. You'll be able to plan ahead and communicate more effectively with not only your clients but also your family. ️🥇 Set your goals and stick to them. 'Tis the season of giving, not greed. It's easy to fall in love with the endlessly filled cookie classes and order emails longer than a CVS receipt, but it's also important to have boundaries. Remember - you'll want to spend time with your family this season, not with the oven. Set a sales goal # or a total order number and once you reach it, call it quits and go enjoy your life. We work to live, not live to work. You got this - stay hyped, follow these tips, and stick the seasonal landing this holiday rush! You know the SCM group has your back - so let's get this holiday bread! 

Om Podcasten

👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?) 🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses. 🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing). 💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week! 🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time). 👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday. 📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode. 🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there. Our promises to you: 1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life. 2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes! 3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree. 4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen. Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!