148. Baking it Down - Branding Woes

Send us a text 🪧 Branding Woes - The process to proceed with the perfect branding. If your commitment-averse (like yours truly), you'll find branding one of those long-term relationships you may eventually regret. So how do you build a brand when you're not sure of what you're building in the first place? Fair question. The answer? It's a tricky blend of approaches. Oh yeah - and it's very frustrating. But you know what's more frustrating? Having to re-brand after you've already established a...