145. Baking it Down - Not All Leads are Created Equal

Send us a text ☎️ Not All Leads Are Created Equal Let's define some words before we jump into this week's podcast topic: ✅ Lead: someone contacting you to secure a potential product or service✅ Qualified Lead: a lead that has been vetted and is willing to pay your price or work with your availability✅ Converted Lead: a lead that has turned into a sale, a sign-up, or a confirmation (ideally this is when money exchanges hands) ️🎯 So - the goal of marketing is to generate leads - ie. get the pho...