143. Baking it Down - EYO (End of Year) Tasks

📑 A list of EOY Tasks to set you up for sales in 2024Hopefully you've survived the holidays and with NYE being a more muted cookie holiday, you get a chance to breathe, meet your kids you've not seen in 6 months because you've been sequestered in the kitchen, and take a little time to binge some good ol' Netflix. During this lull of a week in between 2023 and 2024, here are some easy wins you can knock out to set yourself up for some sales in 2024 (hey - businesses don't get a break, amiright? The salesman never sleeps!). 📑 1. Update your cover photo.Some of you beautiful humans be rockin' a cover photo longer than my last relationship - brush off the cobwebs and give that photo-heavy real estate some TLC. Lean into the day of Loooove if you want to signal to your audience that you'll be offering Valentine's Day cookies, or - if you're just not ready to acknowledge 2023 is over, upload something generic that'll tie you over until you're caught up (on Netflix or heart-shaped cutters, we won't judge). 📑 2. Repost your pinned photo(s).Even though your pinned content is still valid, Facebook does us dirty by timestamping posts - so that pinned post you made in 2021? It's the first thing your potential clients see when they click to your page. And not all Facebook users are upto-date on how the New Page Experience works in regards to pinned posts - so we recommend reposting and repinning - just for the sake of the timestamp. 📑 3. Update your email vacation message.I get to read a lot of your vacation (aka auto responder) messages when I send out the Onesday Wednesday newsletter every week - and heads up, some of them will be out-of-date come the new year. Give your auto-responder a once over and update any mentions of 2023, Christmas, Booked, or Holidays to reflect the new year's information.📑 4. Update your email signature.Corrie said to leave this one out, but if you're like me and see your email sig and sell-able real estate too, don't forget to update it to reflect 2024 data (some of you have "booked until X" in your signatures). Also - high five for makin' even our names work for us! 📑 5. Update your FB auto-responses.This one is one I always forget. Your auto-responses on your business page likely has some old information. And even if it doesn't, Facebook's newer Merge Tags are pretty neat and something I'd incorporate in 2024 to increase open rates and responses in Messenger. People are much more likely to open a message that starts with "Hey Sarah" rather than a message that says "Hello customer." (that is, if your name is Sarah).📑 6. Update your bios (FB and Insta).A lot of you smarties use your Instagram bio and Facebook (super way-too-short) bio to sell - so don't forget to update that with 2024 data. If your bio says you're booked until December, you're gonna want to update that lest your audience think you're some superhuman baker who's booked out until 2025. 📑 7. Edit your Instagram Highlights.I forget this one - Instagram highlights. If you're not familiar with highlights, it's the row of circles below an Instagram bio, but above the feed grid. These allow the account owner to take stories (that expire after 24 hours) out of archive and permanently attach them to a profile. Make sure you update these. Sometimes the content is just old (like who wants to see a class you taught 3 years ago), and sometimes the content includes your pre-sales for a Nov 2023 pop-up. You'll want to clear that out and update it for 2024 offerings.

Om Podcasten

👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?) 🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses. 🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing). 💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week! 🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time). 👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday. 📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode. 🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there. Our promises to you: 1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life. 2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes! 3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree. 4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen. Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!