134. Baking it Down - Squeezing the Most outta the Vendy Blendy Berry

🍓Vendy Blendy Berry (and how to squeeze the most from it)It’s that tiiiime of year… 😍 when the cookie world falls in love with some STELLAR deals. It's the third-ever Vendy Blendy! (👀 oh and how to win one of two Bambu Baby Carbon X1C 3D printers?! More on that in a minute.)Get into the holiday spirit by treatin’ YOSELF to some cookie cutters, stencils, tees, and icing tips – oh my! Everything you’ll want to know to squeeze the most from your cookie dough is listed below. But don’t forget to join the Vendy Blendy Facebook Group – that’s where all the money-savin’ magic happens! 🫐 Here's how to squeeze the most juice from the Vendy Blendy berry.🎁 1. Inventory what you're missing.We need to know where we're at before we know where to go. So let's start by spending the next few weeks taking inventory of what you have - supplies, bags, ingredients, tees, classes. We don't want to waste our hard-earned cash buying things we already bought, so start by making a list of "do have" and "do need." 🤔 Ask "what's running low, what's about to break, and what do I already have?" That'll be a great jump point to plan out the Vendy Blendy spendy.🎁 2. Create a Blendy Spendy budget.We don't want the Vendy Blendy to be a relationship endy, so come up with a budget and stick to it! As with any solid budget, you'll want to fund your "things I need" line items first. Those are the necessities we were gonna buy anyway - but might as well buy at 20% off. Once that's funded with the fun-ds, budget for the wants - the things you don't need, but it'd be nice to have. Once that's funded, add a max spend limit - a hard line in the "sales sand" where you won't cross. That way the Vendy Blendy won't end in buyer's remorse.🎁 3. Pre-Shop the Vendors.We've got 47 confirmed Vendys right now - 3 more that have told me yes, and 2 more that are getting their shops together. That's a LOT of Vendys - so pre-shop them now. I prefer an Excel spreadsheet to track purchase links, but Corrie likes throwing things in her Etsy carts' "save for later" feature. Whatever you do - save time by pre-shopping. I've added the current Vendy's list to the group description. 👉 See the List: https://www.facebook.com/groups/vendyblendyRemember - Vendys are running 20% off or more - so your cart's total $ amount will drop by quite a bit come November 24th! 🎁 4. Set Expectations with Your Family.🤳 The Vendy Blendy is all of the 24 hours on the 24th, and while I don't expect you guys to be glued to a computer like me and the Vendys are, you will wanna check in throughout the day. ⏰ The best way to be guaranteed some "alone time" with your phone is by letting the family (in their 🦃 turkey comas 😴) know that you'll be checking your phone throughout the day to enter some fun door prizes and get a few deals and steals. 🎁 5. Treat Yoself! There are a lot of new vendors this year, so that means a lot of GREAT baker gift ideas! 👰🏼 We absolutely do not mind you inviting your spouse to join the Vendy, tagging them in the products you'd like 🎅🏻 Santa to bring you, and then crossing your fingers that one of ya wins a door prize. If anything, 🧠 it's a genius idea, you smart baker, you!🎁 6. "During Vendy Blendy" Best Practices.️🛒 Try snagging your favorites right at midnight so you're not left with an empty stocking when/if a Vendy sells out of their fan favorites. Check back throughout the day since door prize posts can be posted whenever! 💪 Support the Vendys! Even if you're not shoppin' from them, leave a comment on their products, thank them for paying into the Blendy, and if you've bought from them in the

Om Podcasten

👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?) 🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses. 🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing). 💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week! 🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time). 👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday. 📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode. 🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there. Our promises to you: 1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life. 2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes! 3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree. 4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen. Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!