Episode 42: Demandbase's Paul Gibson on all things ABX
B2B Marketing Podcast - Ein Podcast von B2B Marketing
Kategorien:
In this week's episode, David Rowlands, senior editor at B2B Marketing, spoke with Demandbase's VP EMEA Paul Gibson. Paul and David discussed all things ABX(account-based experiences) - what differentiates it from ABM, what it looks like at the ground level, and why Demandbase think it’s the future of great marketing.
