Channel partner marketing can be a very misunderstood strategy, with a handful of marketers championing the amazing results it can deliver, but vast swathes of marketers not giving it their full attention. In this podcast, our new Propolis Expert for Strategy & Channel Partner Marketing, Georgie Gilmore, explains why it's so misunderstood, and what needs to change in order for marketers to beat the competition with this high-growth-potential strategy. In this episode, we also talk about our plans for igniting this conversation in Propolis, the global community for B2B marketers. If you'd like to learn more about Propolis, just click here: https://b2bmarketing.net/propolis