What Mattress Mack Teaches Us About Building Affinity | Echo Chamber

Welcome to The Echo Chamber where James and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today Benji reacts to hearing the story of Mattress Mack for the first time and the guys discuss lessons learned from the love he has received from the city of Houston. Sponsors: If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*Claim Your Credit *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.