Start Thinking About Go-To-Market as a Product, with Sangram Vajre

In this replay episode that originally aired in March 2021, Dan Sanchez interviews Sangram Vajre, co-founder of Terminus, host of the #FlipMyFunnel podcast, & author of ABM is B2B. They discuss…Why ABM isn’t a better form of marketing, it’s a different formHow organizations can view go-to-market as a product, not a strategy4 questions Sangram’s new book will answer about ABM in customer service