Pods and Plays for Marketing Success, with Bhaskar Roy

In this episode Benji talks to Bhaskar Roy, Head of marketing at Workato. Discussed in this episode: Transitioning from traditional marketing team structure to pods and plays How to experiment in new, potential segmentsThe importance of truly understanding those you serve Sponsors:  If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.