It's Time for a New Marketing Scorecard, with Myles Madden

B2B Growth - Ein Podcast von Sweet Fish - Dienstags

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In this episode, Benji talks to Myles Madden, the Sr. Demand Generation Manager at Observe.AIDiscussed in this episode:The power of holding marketing accountable to revenue numbers.Tips for implementing new measuring metricsHow marketing can impress and delight the C-suite and sales team

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