I’m No Longer a SaaS Marketer | Echo Chamber

On this Echo Chamber episode James, Dan, and Benji discuss the rising tide of conversation on LinkedIn around building Media Brands, specifically a recent post from Camille Trent, Director of Content & Community at PeerSignal.Discussed in this episode:Measuring the success of a media brandHow building a media brand incentivizes the right behaviorsWhat it takes to have a "Director of a B2B media" for your company