Guests are a BAD show growth strategy

Too many people hear podcasts and think of interviews. Today, James and Benji explain why having guests on your show may be hurting your growth and the ROI you’re hoping to see from the content. Join us as we discuss:Building an Audience vs. Generating LeadsWhy you can’t build a brand with an ABM podcastThe power of personality-led contentConnect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/