Customers First, Strategy Second, with Kaylee Edmondson
B2B Growth - Ein Podcast von Sweet Fish - Dienstags
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In this episode Benji talks to Kaylee Edmondson , Director of Demand Gen at BrightWheel . Formerly at Chili Piper . Discussed in this episode: Working to understand your customersPivoting away from a mql/sql approachHow to crawl, walk, run into a more ungated content structure