How to Pivot a Marketing Strategy to Tackle a New ICP w/ Jeremy Moser
In this episode, I sit down with Jeremy Moser, CEO of uSERP.We talk about his recent acquisition of Wordable - a document export and publishing tool - and how he has pivoted its marketing strategy to go after a completely new ICP. Jeremy shares a few early results and breaks down a step-by-step beginner SEO strategy. Timestamps:09:20 - Who was Wordable's ICP pre-purchase 11:25 - Who are you targeting today?13:17 - How was the product marketed pre-acquisition and how have you adapted your marketing to target the new ICP?17:25 - What channels have driven the biggest uptick in revenue since you acquired Wordable?19:14 - Can you share a step-by-step approach to building an SEO strategy from scratch?23:01 - Should you pay for backlinks? 26:50 - What's next for Wordable?28:37 - What will be the biggest change in how B2B companies market themselves over the next five years?31:20 - Who should I interview next on B2B Better?You can follow Jeremy on Twitter and LinkedIn here.And learn more about Wordable here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call