What does GIMS Qatar mean for the Geneva International Motor Show?

Organisers of the Geneva International Motor Show are taking the brand to the Middle East, with GIMS Qatar running from 5-14 October 2023. With no main GIMS event this year, what does the new show do for the future of the brand, and what can be learnt from running the show in a different market? Phil Curry sat down with Sandro Mesquita, CEO of Genevea International Motor Show, and Denisa Spinkova, Vice President for Service Excellence , Qatar Tourism, to find out more.