Autoline After Hours 16 - Soul Man

This isn’t a reference to a classic Sam Cooke tune or even its Blues Brothers’ cover, but if you’ve watched an NBA game the last six months or cruised YouTube at all you know this title is talking about a couple of hip-hop hamsters in a blazing hot Kia ad featuring the all-new Soul. Joining John McElroy and our panel, David Welch from BusinessWeek and Scott Burgess from The Detroit News, is the guy who is responsible for that ad as well as all Kia America Motors marketing, Michael Sprague. Michael will be discussing not only the Soul but Kia’s other new compact cars the Forte and Forte Koup as well as its growing U.S. marketshare. In addition, John finally announces the winner of our GM Bankruptcy Bonanza.