Podcasting: The Content Multiplier to Grow Your Brand and Practice | Scott D. Clary

The thought of consistently creating content can feel overwhelming when you’re running a busy practice. But what if you had a simple system that made content creation easy and effective? Even while managing other commitments, Scott D. Clary started growing his personal brand and publishing a podcast to create a lifelong asset. With a strategic approach, he has now built a highly successful brand across various platforms. In this episode, Scott shares simple, scalable strategies to build your brand no matter how busy you are. Scott D. Clary is an entrepreneur, investor, author, and host of the Success Story podcast. Over the course of his career, he has led sales and marketing teams in several organizations, where he played key roles in company growth and acquisition. In this episode, Kevin and Scott will discuss: - Why you need a strong personal brand - How podcasting helps grow your practice and brand  - The power of repurposing long-form content - How podcasting can generate leads and build trust - Creating content that addresses customer pain points - Managing top talent in today’s workplace - Tools for effectively repurposing content - Leveraging media as a scalable business tool - Why practice owners must stay visible - Reverse engineering success - And other topics… Scott D. Clary is an entrepreneur, investor, podcast host, and author. His podcast, Success Story, is a number one entrepreneurship and top 10 business show. He is also a sales and marketing expert who has built multiple startups and worked with Fortune 500 companies. Through his weekly business newsletter, he shares valuable insights from his experience throughout his career with more than 320,000 subscribers. As an advisory board member, Scott also supports and mentors early-stage and mid-stage high-growth ventures. His work has been featured in several publications, including Forbes and The Wall Street Journal.  Connect with Scott: Scott’s Website: https://www.scottdclary.com  Scott’s LinkedIn: https://www.linkedin.com/in/scottdclary    Resources Mentioned: Scott’s Podcast, Success Story: https://www.successstorypodcast.com/  The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.