Beyond Fresh, a Value-Added Guide

In this episode, Sue Beckwith and Mike Morris, co-authors of the new book Beyond Fresh: a Food Processing Guide for Texas Farmers, discuss the book and the issues it addresses. The book, a workbook, is focused mostly on Texas farmers, helping them decide whether they should move beyond just selling fresh and whole fruits and vegetables by trying to create and sell value-added food products. Beyond Fresh isn't a how-to book for creating particular products. Rather, it looks at product developm...