232. The Power of the Word of Mouth

A studio can spend millions of dollars promoting a movie, but we're still most likely to see it when it's recommended by a friend.  This week, Pat and the team discuss the difference in impact that hearing something directly from another person can have.     To listen to the Working Genius Podcast: https://www.workinggenius.com/podcast   This week's unpaid ad: https://soppycid.com/