Crawford Hollingworth - The Behaviour Expert and His Balancing Act

Best selling author of GOD and How Your Brain Is Wired, Crawford is quite possibly one of the most prominent behavioural change experts of our time. Co-founder of The Behavioural Architects, a multi award winning consultancy which works with some of the biggest companies and organisations around the world - he writes and lectures regularly on how new knowledge from the behavioural sciences can empower behavioural change and has had over 250 papers published. Married to Cathy (a social researcher and co author of his latest book) and Dad to Harry and Maddie, it’s fair to say Crawford is known in both Marketing and academic circles for his very big brain and crucially - the ability to make you think and do differently.  In this latest episode of Are You Sitting Uncomfortably? host Gemma Greaves and Crawford explore his unusual upbringing, the challenges of life on a tightrope, and embracing life's highs and lows. See omnystudio.com/listener for privacy information.