How to play the long-game for a happy marriage in mergers and acquisitions deals - Episode 2

Conventionally, selling your business may be seen as an exercise in taking the money and running. However, many mergers and acquisitions in the mobile games space are about helping developers to maximize the potential of their game and focus on things they love doing. We talk to Chris Petrovic, SVP and Head of Corporate Strategy, Mergers and Acquisitions and Business Development for Zynga about how developers should approach selling their business to ensure that they enter into a happy marriage.

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The Apps, Games and Insights podcast brings together the latest insights and discussion from industry experts to developers, business decision makers and enthusiasts in the apps and games industry. The first series has 8 weekly episodes covering topics from responsible engagement, to advice from M and A, and VC experts, through to discussions about hot topics such as privacy and accessibility. Stay tuned every week and follow us for the latest episode.