Leveraging Data Effectively: Clean Rooms A Conversation with Imteaz Ahmed

Join us in this episode of Applied Intelligence; host Daryl Porter welcomes Imteaz Ahmed to discuss the intersection of data-driven strategies and driving results. Imteaz, head of performance marketing for Reckitt’s infant nutrition Business Unit, shares insights into leveraging data to deliver scalable solutions and seize high-growth opportunities. From discussing the data maturity of organizations to the nuances of targeting audiences in the baby formula category, this conversation dives deep into the importance of data clean rooms, retail media networks, and the future of AI-driven marketing strategies.

Timestamps and Main Ideas:

0:01-0:59: Introduction and overview of Imteaz Ahamed's role and expertise in performance marketing.

1:01-6:00: Discussion on the data maturity of organizations, leveraging data in the baby formula category, and the importance of real-time activation using data clean rooms.

6:01-9:03: Insights into the efficiency and targeting requirements in the baby formula category, including the importance of reaching consumers within a short timeframe.

9:04-12:06: Exploring additional retail signals and data insights to optimize marketing strategies.

12:07-16:53: Imtiaz shares insights into team construct, challenges faced, and driving significant results through partnerships and expertise.

16:54-21:22: Q&A session covering generative AI for creative optimization, leveraging Amazon DSP for advertising, and compliance considerations in data-driven marketing strategies.

Conclusion: Dive deep into data-driven marketing with Imteaz Ahamed as he shares actionable strategies and expert perspectives on leveraging data to drive business success. From understanding data maturity to harnessing the power of AI-driven marketing, this episode offers valuable insights for marketers seeking to maximize the potential of data in their endeavours.

Watch to the full Podcast: https://youtu.be/9HzZzbgzs9I

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