#90 - Bob Moesta // Co-Architect of the "Jobs to Be Done" Theory

Invest your engineering resources better by truly understanding the core problem your product needs to solve with this CTO podcast featuring Bob Moesta, co-architect of the Jobs to be Done Theory. As an engineer-turned-product-guru, Bob’s explanation of Product Discovery will delight your nerd brain 🧠 (complete with references to set theory, push-pull forces, and the problem space) while being super practical 🔧about the challenges CTOs are dealing with (like scope creep and tradeoffs). Listen to find out: - Why “Build and They Will Come” is a Myth 🫣 - SAM (Serviceable Addressable Market) vs. TAM - Why engineers should be involved in product discovery 🧐 - Customer Interviews: Who to Ask and What to Ask - Why tradeoffs should be influenced by the opinions of those who already bought 🫠 - Hypothesis Building Research vs Hypothesis Proving Research + go inside Tobi’s brain to understand his purchase of his expresso machine. ☕Was it a sudden purchase or were years of ‘forces’ at play? (“The Force(s) made me buy it” 🌬️) Listen here: https://alphalist.com/podcast/90-bob-moesta-co-architect-of-the-jobs-to-be-done-theory