Invest your engineering resources better by truly understanding the core problem your product needs to solve with this CTO podcast featuring Bob Moesta, co-architect of the Jobs to be Done Theory. As an engineer-turned-product-guru, Bob’s explanation of Product Discovery will delight your nerd brain 🧠 (complete with references to set theory, push-pull forces, and the problem space) while being super practical 🔧about the challenges CTOs are dealing with (like scope creep and tradeoffs). Listen to find out: - Why “Build and They Will Come” is a Myth 🫣 - SAM (Serviceable Addressable Market) vs. TAM - Why engineers should be involved in product discovery 🧐 - Customer Interviews: Who to Ask and What to Ask - Why tradeoffs should be influenced by the opinions of those who already bought 🫠 - Hypothesis Building Research vs Hypothesis Proving Research + go inside Tobi’s brain to understand his purchase of his expresso machine. ☕Was it a sudden purchase or were years of ‘forces’ at play? (“The Force(s) made me buy it” 🌬️) Listen here: https://alphalist.com/podcast/90-bob-moesta-co-architect-of-the-jobs-to-be-done-theory