Digital Transformation in Action

This week's guest is Tom Kendall, head of digital marketing at IBM EMEA region and a member of the DMI's global advisory council. He chats with host ⁠⁠Will Francis⁠ about his experiences at the huge company that is IBM and his background in digital-led initiatives in both B2B and B2C. Tom can be found on LinkedIn. A ⁠⁠transcript of this episode⁠⁠ is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠⁠Join for free today.⁠⁠ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠our website⁠⁠, ⁠⁠Apple Podcasts⁠⁠, ⁠⁠Spotify⁠⁠, and ⁠⁠YouTube⁠⁠. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at ⁠⁠[email protected]⁠⁠. --- Send in a voice message: https://podcasters.spotify.com/pod/show/dmiaheadofthegame/message

Om Podcasten

Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts, Spotify or watch on video at YouTube. And check out the DMI's extensive knowledge library and join up for free. https://digitalmarketinginstitute.com/aheadofthegame