Marina Alex - Agile in Sales - BAI 2022

Marina Alex is the creator of SWAY (Sales with Agile system), a business agility coach and agile sales expert. I spoke with Marina about her work and the use of Agile methods in sale. Overcoming resistance, understanding risk and putting the customer first.    Enjoy

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Broadcasting conversations about Agile Software Development, Agile Methodologies, techniques and tools since 2005. One of the earliest podcasts focusing on Lean & Agile methods.