Season 1 Episode 4: Creating Value Propositions - put in the work and reap the rewards.

In this episode Mark talks Dave through Value Propositions: what they are and why you need one. And explains how Dave can then 'unpack' them in his marketing collateral. VPs are as useful (and important!) to a startup as an agency looking to reboot.

Om Podcasten

Welcome to Agency Thinking, conversations around all things creative and marketing agency: working in them, working for them, leaving them to do your own thing, starting or rebooting an agency ... and more. In Season 1 we talked through the areas that co-host Dave needed to address, to launch his content consultancy. Season 2 sees me chat with compadres who work with agencies: e.g creative, tech, pm, planning partners: how does the ecosystem work and what can that teach agencies? Agency Thinking is brought to you by agency growth coach Mark Kelly. Season 1 was produced by Word and Mouth.