Episode 91: Expanding Horizons: Tui Blue's Growth Strategy Across Africa

In this episode of the FHS Africa Podcast, Matthew Weihs speaks with Wesam Okasha, Managing Director of TUI BLUE, about the brand’s ambitious expansion across Africa. With recent triple-branded developments in Kenya, a growing presence in Zanzibar and South Africa, and a focus on sustainable tourism, TUI BLUE is redefining hospitality across the continent. Wesam shares insights into the brand’s strategy, from integrated resort clusters to AI-powered operations and eco-friendly initiatives. 💡 Key takeaways: ✔️ TUI BLUE’s 1,000-room expansion in Kenya ✔️ The rise of luxury lodges & sustainable tourism in Africa ✔️ How data & AI are reshaping guest experiences ✔️ The business case for integrated tourism ecosystems