Mobile Attribution’s Next Phase, With Adjust CEO Simon Dussart

AdExchanger - Ein Podcast von AdExchanger Talks - Dienstags

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Probabilistic attribution is a “stopgap,” says newly appointed Adjust CEO Simon “Bobby” Dussart. Using it for now is fine, but SKAdNetwork is the future of measurement on iOS – take it or leave it. Also in this episode: Remaining independent under parent company AppLovin.

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