62 | The Natural Ups and Downs of Business and Building a Skincare Brand with Acupuncturists Tori Paide and Marla Peoples
This week on the Acupuncture Marketing School podcast I'm talking with acupuncturists Tori Paide and Marla Peoples, who co-founded the clean skincare brand, TOMA Skin Therapies.They've opened multiple practice locations and currently run the Stillpoint, a wellness center that offers acupuncture, massage, and skincare.And they teach fellow acupuncturists how to do facial gua sha and microneedling, both online and in-person. These classes are usually free and worth several NCCAOM PDA credits each, by the way. Check them out here.As you’ll hear in the interview, I discovered Tori and Marla by taking their free microneedling class last year and have since integrated it into my practice. And I use their skincare line because I’m always searching for products with clean ingredients (without hormone disruptors), fair labor practices, sustainable packaging, etc.We dig in and talk about everything. I think you’ll enjoy this one!In this episode we talk about:How both Tori and Marla left corporate careers to become acupuncturistsThe struggle behind their decision to add skincare services into their acupuncture clinicsThe reason they felt compelled to create their own clean skincare brandTheir transition to teaching skincare PDA classes to other acupuncturists, and why they love it so muchWhat Kenny Rogers has to teach us about entrepreneurshipWhy closing a practice isn't a failureAnd much moreSHOW NOTES:Click here to sign up for the following classes and/or create a wholesale account with TOMA:AcuGlow Facial Gua Sha Live Online Course (3 NCCAOM PDA credits)Micro+Needling Live Online Course (3 NCCAOM PDA credits)Increase Your Income: Tools for Growth (1 NCCAM PDA credit)TOMA Skin Therapies on FacebookTOMA Skin Therapies on InstagramJane App EHR - Use code ACUSCHOOL1MO for one month free of JaneSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.