67 | Surviving Slow Seasons, TV Appearances, and the Necessity of Community with Roxanne Francis
This week I'm chatting with Roxanne Francis, award-winning psychotherapist, business coach and owner of a busy group therapy practice in Toronto. Roxanne is also the founder of the Therapists' Lounge, a conference providing community and support for solo practitioners. And she's frequently featured in local and national media outlets, including Canada's well-known Breakfast Television. In this episode, we discuss the similarities between building an acupuncture practice and building a therapy practice, which includes very little marketing education in school, as well as the feeling that you're left to "figure it out on your own" when you graduate. Roxanne shares great advice and perspectives to remind us all that we don't have to be alone on this journey. In this episode, we talk about:How therapists and acupuncturists building their practices can benefit from community and support.How Roxanne landed TV appearances that have helped build her therapy practice.Roxanne's specific advice for pitching to TV producers.Overcoming nervousness in public speaking.How to plan for slow seasons in your practice.Consistency on social media vs. being on social "constantly" and why they are not the same thing.And much more.Hope you enjoy this gem of an episode with Roxanne!SHOW NOTES:Roxanne's website: Francis Psychotherapy & ConsultingThe Therapist's LoungeConnect with Roxanne on Social Media: Instagram @francispsychotherapyTikTok @francispsychotherapyFacebook @francispsychotherapyAcuHub - Remote receptionist services for acupuncturistsFree PDA Class: Email Marketing for Acupuncturists (1 NCCAOM PDA credit, Professional Enhancement Category)This Episode is Sponsored by AcuHub:AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I love it! 💙With AcuHub, you can rely on a dedicated one or two US-based, highly trained receptionists to answer incoming calls and inquiries, schedule appointments on your EHR software, onboard new patients, and answer questions specific to your practice.AcuHub offers month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice. Save time and money with your own dedicated Acuhub receptionist. Visit Acu-hub.com to learn more.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.