S1. E7. - Conversational marketing with Aoife O'Connell

Yo Aoife, you can totally sit with us! This week we were honoured to chat with Aoife O'Connell of Yarnly – a chatbot developer with attitude! This charismatic Irish ex-pat shared so much valuable content about: - Her epic story and what led her to Yarnly - Chatbots (what they are, how they work, why they are cool AF) - How she maps out her chatbots and the type of talent she works with to bring them to life - The importance of soft-skills in a digital world - How Yarnly is using their mission and values for empowering women and parents to change the future - The future of conversational marketing and voice user interfaces - Her upcoming Build a Bot workshop in Australia Here are the links to content and workshops we mentioned in the podcast episode: - Get tickets to Aoife's upcoming Build a Bot workshop: https://www.eventbrite.com.au/e/2019-tickets-62295744248 - Free Customer Journey Map (MIRO) for anyone who wants to get started with CX: https://miro.com/templates/customer-journey-map/ - Invision article about product design hiring for soft skills: http://www.invisionapp.com/inside-design/hiring-survey   

Om Podcasten

More of a chat than a podcast, we share our experiences, learnings, laughs and *cough* wisdom as we recount stories from our lives as comms specialists, UX and CX advocates, marketing tragics… and our quest to finding a flow between our titles as ‘mum’ and ‘business owner’. We can already tell we’re gonna be great pals. There are no formalities here - you’re invited into our conversation where things are super relaxed so you can take off those shoes! Co-hosts: Branka Injac Misic Laura Luck