Forget PMF—Neil Patel says to give your product away for free instead. | Neil Patel, Co-Founder of Neil Patel Digital

Neil Patel just flipped everything you know about startups upside down. He says product-market fit is overrated, giving away your software for free can make you rich, and the real secret to scaling isn’t charging customers—it’s monetizing the leads your free product generates. Neil breaks down his playbook on how startups can leverage free products to grow exponentially, why your churn doesn’t matter if you monetize correctly, and the reality about brand building that most founders comp...