In today’s episode we’re swapping our coffee beans for tea leaves and speaking with Nathan Kosky, Executive Vice President, for Rishi Tea & Botanicals.Founded in 1997 by Joshua Kaiser, Rishi Tea was a pioneer in bringing premium loose-leaf tea to the North American market. Today the brand supplies a wide range of high-quality teas, powders and infusions to coffee shops, restaurants and consumers across the US.In this conversation, Nathan shares the latest tea drinking trends in the US and how consumer preferences have evolved in recent years. He also highlights how hospitality businesses can increase tea sales through storytelling and ceremony to deliver an elevated customer experienceCredits music: "Something New" by Kirstie Kraus in association with The Coffee Music Project and SEB CollectiveSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear