Today we’re rounding off our series on the business of coffee roasting by finding out how leading roasters establish and nurture their wholesale partnerships.We'll speak with Colin Morrison, Managing Director, Small Batch Coffee Roasters, Petr Kvasnička, Owner, Father's Coffee Roastery and Alex Spruce, Sales Director, Löfbergs UK, to understand how they market their brand and generate new business, and the ongoing support they provide their wholesale clients.Credits music: "Měsíc" by David Pomahač in association with The Coffee Music Project and SEB CollectiveSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear