In today’s episode we’re speaking with Eileen Rinaldi, Founder and CEO of San Francisco’s iconic Ritual Coffee Roasters.Established in 2005, Ritual was a forerunner in San Francisco’s specialty coffee movement that exploded in the late-2000s. Today, the business operates five sites and a roastery in the Bay Area and Napa Valley.In this insightful conversation, Eileen discusses her bold ambition for Ritual to become a community-led and employee-owned business. She also stresses the importance of having a clear vision, being fully committed to your goals and making sure you have access to enough capital before it’s critical.Credits music: "Say It Again" by Madeleine Mayi in association with The Coffee Music Project and SEB CollectiveSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear