Encore episode: The Genius behind Hoffmann Industries

We’re taking a short summer break here at 5THWAVE and returning to our usual schedule in two weeks. But to tide you over we’re revisiting a couple of our favourite conversations from the last three years.First up is an incredible James Hoffmann. James is a world-renowned figure in the global coffee industry. A former World Barista Champion, co-founder of Square Mile Coffee Roasters, and author of The World Atlas of Coffee, and a prolific YouTuber who has amassed almost 2 million subscribers.In this conversation, James discusses his ambitions, business tenets, and we discover the mindset that has helped build his remarkable careerSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear