Digital loyalty apps: Game-changing benefits

On the podcast today we're exploring the rise of digital loyalty apps and how these tools are revolutionising the way operators engage with their customers.We first speak with two leading coffee shop app developers, Miles Bailey and Tim Silbermann, Founders of RWRD and Ali Al Ebrahim, Founder and CEO, COFE App, to understand the vast benefits these technologies can generate for operators.We then speak with James Flett, Head of Marketing, Caffè Nero to find out how the brand uses gamification and personalised communication to drive engagement and repeat business.Credits music: "Prey" by Kavalla in collaboration with The Coffee Music Project and SEB CollectiveSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear