In today’s episode we’re speaking with one of the most innovative pioneers within the global coffee equipment market, Kees van der Westen. Since designing his first machine in 1984, Kees has been an industry trailblazer, known for an unwavering commitment to quality, boundary-pushing design and innovation. Today Kees focuses on research and development, while the core business operations are run by his wife and three daughters.In this conversation, Kees is joined by his daughter Yvette van der Westen to unpack the family story behind the eponymous brand and discuss recent growth opportunities in Asia. Kees also shares his design philosophy and the importance of maintaining human touch and craftsmanship in an increasingly automated world.Credits music: "Practice What You Preach" by Russo & Co. in association with The Coffee Music Project and SEB CollectiveSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear