Serial CEO Jill Layfield on Storytelling and Emotional Intelligence

You cannot be a great business leader without being a great communicator!Serial entrepreneur Jill Layfield is one of the most successful CEO's in the country, and has some very clear ideas of how storytelling aids to her success.Layfield is the CEO of James Michelle Jewelry. She also co-founded, with Jimmy Choo co-founder, the luxury footwear direct-to-consumer brand Tamara Mellon. Before that, Jill was President and CEO of Backcountry-dot-com where she grew the company from $25 million to $515 million in revenue and successfully sold the business for $350 million.Jill is also Lead Independent Director of LivePerson (LPSN) and sits on the board of the Orvis Company.Jill’s path to the top of the boardroom was not conventional. Jill did not go to business school. Instead, she leaned on her background in communications to inform a new leadership style and drive direct connections with consumers. She joins me to discuss the art of storytelling, emotional intelligence, and work-life balance.  Contact Alita here. JAMES MICHELLE JEWELRY