Single Origin Food Co. - Consumers Love Authenticity
**This episode is brought to you by MuteSix, Gorgias, and Attentive** “Consumers love authenticity,” so Single Origin Food Co., ensures quality to its customers. In the second half of this Feature, Belal El-Banna, CEO and Co-Founder of Single Origin Food Co., also suggests entrepreneurs believe in what they do. He further points out the problem of greenwashing. He mentions the reasons behind their interest in honey. They wanted to benefit farmers, and that's when they noticed the sugar byproduct. To improve the producer's revenue streams,, they asked them to process this byproduct into something that mimics honey. Being in touch with the farmers allowed them to access age-old expertise and innovation. Single Origin Food Co. tries to enrich people's lives, and in the future, they are planning to launch their plus range of products. He talks about: * How they brought innovation in honey * Suggestions for entrepreneurs * Plans for other products * Factor of taste * Their foundation products * Brand's cooking slab Join Ramon Vela and Belal El-Banna as they break down the inside story on The Story of a Brand. For more on Single Origin Food Co, visit: https://thesofco.com/ Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/ * This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.