Renewal Mill - Treats that You and the Planet will Love!
**This episode is brought to you by MuteSix, StoreYa, and Justuno** Reach for more sustainable options, says Caroline Cotto, COO of Renewal Mill, in the second half of this Feature. She points out that it's essential to educate consumers. In their case, education was a challenge because people had never heard of upcycling. So, she advises other brands to find their community and use collective actions to further momentum. Caroline gives an account of the timeline of the Renewal Mill. In 2016, the brand was started. In 2018, they commercialized their first ingredient, and last year right before the pandemic, they launched their baking mix. The newest addition is a brownie mix launched in March of 2021. Renewal Mill wants to continue adding new ingredients to its portfolio. It's always interested in what people want and what's missing in the market. In part 2, Caroline talks about: * Advice for those trying to build sustainable brands * Promotion in pandemic * When they launched * Plant-based products * Retails * Video content * Her message Join Ramon Vela and Caroline Cotto as they break down the inside story on The Story of a Brand. For more on Renewal Mill, visit: https://www.renewalmill.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.