Jojo Shoes - Fun, Comfortable and Stylish Shoes

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   Designing fun, comfortable and stylish shoes - that’s the mission of Jojo Shoes. Owner and designer Jojo Abolarin says her challenge finding the right shoes for herself inspired her company. Raised in Nigeria, Jojo says that education is important for her family and many others in her native country. Though she had an early interest in fashion and shoes, Jojo chose to go to medical school after getting a bachelor's degree in biology. She later earned a master's degree in IT. In 2017, she started thinking about making shoes cute but comfortable shoes during her time working in Pittsburgh. This thought led her to drawing shoes and eventually transformed into her first design, then her first complete pair of shoes. Then she started designing & making shoes for her family and friends. In the first half of this Feature, Jojo talks about: * Gratefulness towards her sister * Overview of the brand * Her years studying medicine and IT * Her early love of shoes and fashion * Finding production companies to help Join Ramon Vela and Jojo Abolarin as they break down the inside story on The Story of a Brand. For more on Jojo Shoes, visit: https://myjojos.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/ * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions. That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to http://ecocart.io/sob

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Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.