Ilinel Food Company - Affordable Wellness
This episode is brought to you by Sendlane. Harry says, “I started this company called Ilinel Food Company, which in the Mayan language means the plants that nurture us. I wanted to pay homage to that ancient tradition of food and go going back to Mother Earth, which means going back to fruits, vegetables, and a simpler way of life we had many thousands of years ago. That's our roots and our mission.” Today, we interview Harry Lewis, Founder of Ilinel Food Company and the maker of Casa Verde. Casa Verde is your one-stop for nutritious, ready-to-eat authentic plant-based Latin food for every occasion. We discuss so many topics, including a powerful story of gratefulness, homelessness, breaking-free and following your dreams. founder advice for food & beverage brands, to the health benefits of their products, Casa Verde and others. Topics include: * His gratefulness for the person who gave him courage to break free * Overview of the brand, including the roots, meaning of the name, and his mission * Why he got into food * Why he wants to represent Latin America culture through food * His concept of Affordable Wellness and why it’s important * How the product is shelf stable for 18 months without preservatives? * Why, if everyone eats well, everyone prospers * Why it’s important to have a diverse team * Breakdown of the Casa Verde products * His distribution strategy and availability around the country * Advice for other Food & Beverage founders * Why the donate meals * Why he loves his team Join Ramon Vela and Harry Lewis as we break down the inside story of Ilinel Food Company, the maker of Casa Verde on The Story of a Brand. For more on Ilinel Food Company and the maker of Casa Verde, visit: https://eatcasaverde.com/ Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now. * This episode is brought to you by Sendlane. Alright, guys, here’s the deal: I have a gift for you from our primary Sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!