ELAVI - Energy. Recovery. Youthfulness.

**This episode is brought to you by MuteSix, StoreYa, and Justuno**   A product that is good for you - that's what ELAVI's Co-Founders, Nikki Elliott, and Michelle Razavi, strived to do while starting the brand. In the second part, the partners say they understand each other's recharge points and always put the company first. Michelle and Nikki choose collagen for their product because it's the protein that declines with age and is ignored in most people’s diets. They wanted to fill this white space. The brand got close to consumers by launching a couple of months before the pandemic. People were prioritizing health so they were open to new things or brands. Michelle advises businesses to always ask for help, feedback, and better terms, while Nikki emphasizes transparency. In part 2 of this episode of The Story of a Brand, Nikki and Michelle talk about: * Their relationship * How they got people excited * What is collagen, and why did they choose it * Antioxidants * Where to get ELAVI * Showing reviews and upcoming activations * Flavors at ELAVI * Their packaging * Message from Michelle and Nikki * New flavors Join Ramon Vela, Nikki Elliott and Michelle Razavi as they break down the inside story on The Story of a Brand. For more on ELAVI, visit: https://www.elavi.co/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

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Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.